2025 Greater Brighton Area Chamber Business Success Series at Cleary University

Join us for the next installment of the Brighton Chamber Business Success Series at Cleary University:
Harnessing the Power of Storytelling in Branding
Presented by Brett Rogers

Thursday, October 9 at 4:00 PM | Cleary Commons, Room 1

Every successful brand has a story that connects emotionally with its audience. In this interactive workshop, participants will explore the art and science of storytelling in branding. Through real-world examples, proven frameworks, and hands-on activities, you will learn how to craft a compelling brand story that reflects your values, resonates with customers, and inspires loyalty.

What You’ll Gain:

• An understanding of the elements of effective storytelling

• Insights on how storytelling enhances customer connection

• A brand story aligned with your business values

• A polished story ready to use in your marketing

About the Presenter:
Brett Rogers is the Director of Marketing & Communications at Cleary University, where he leads initiatives in brand storytelling, enrollment growth, and community engagement. With over 25 years of experience in marketing and communications, Brett has built campaigns that blend creativity, data-driven strategy, and authentic storytelling. His career spans leadership roles in higher education, healthcare, and the automotive industry, giving him a unique perspective on how storytelling drives connection across diverse sectors. As both a marketing professional and educator, Brett specializes in guiding students, professionals, and organizations to harness the power of narrative—transforming brand stories into tools for growth, loyalty, and impact.