2025 GBACOC Local Leaders Lab Business Workshop Series: Marketing Mastery: From Basics to Breakthroughs - Lake Trust Credit Union

We're excited to invite you to our LOCAL LEADERS LAB: Business Workshop Series a collaboration between the Greater Brighton Area Chamber of Commerce and Lake Trust Credit Union!

Whether you're starting a new business or looking to grow, these free, in-person workshops offer essential tools to help you succeed.

Marketing Mastery: From Basics to Breakthroughs
Presented by Lake Trust Credit Union and GBACOC
Where do you start?

You have marketing… now what?
Whether you’re building your first marketing plan or looking to level up an established strategy, this workshop is designed to help you find clarity and direction.

Featured Speakers & Partners

• Fauzeen Cpbpm – AVP, Head of Marketing, Lake Trust Credit Union
  With leadership experience at Charles Schwab, TD Ameritrade, and Rocket Mortgage, and a B.S. in Marketing & Economics from Oakland University, Fauzeen brings the strategic expertise to help you prioritize, scale, and refine your marketing efforts.
• Nicole Paine – Lake Trust Credit Union Business Development Manager at Lake Trust Credit Union who understands how a small business impacts a community. Nicole and her team work to help ambitious entrepreneurs realize their goals and pursue financial well-being. To do this, Nicole connects entrepreneurs with helpful resources in the ecosystem and provides financial guidance to support their growth. She helps start-ups, established small businesses, and freelancers gain access to capital through Lake Trust's small business microloan program
• Scottie Mixer & Mixer Media
  As part of a recent partial acquisition, Mixer Media by Lake Trust is now a Credit Union Service Organization (CUSO). Formerly Mixer Media, this full-service media agency has been a trusted partner of Lake Trust for many years. Based in Brighton, Scott and his team understand the power of business storytelling and community involvement. They’ve supported numerous Lake Trust projects to highlight member and partner stories—and now they can help tell yours too.

• For Beginners: How to start, what to prioritize, and where to spend your limited resources.
• For Experienced Marketers: How to evaluate what’s working, sharpen your strategy, and scale your efforts.
• For Everyone: Guidance on where to spend time, how to spend money, and what resources can maximize your impact.

• Gain step-by-step clarity if you’re just starting out
• Discover next-level moves if you already have marketing in place
• Learn how to combine strategy, execution, and storytelling to grow your business
• Connect with Lake Trust leaders and local experts who understand both the numbers and the narrative

Presented by:

Lake Trust Credit Union and GBACOC

Let's learn, connect, and grow together. We hope to see you there!