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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260114T130000Z
DTEND:20260114T143000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Built to Last: Marketing That Works in 2026
DESCRIPTION:Join us for a powerful New Year kickoff event focused on helping Brighton business owners navigate the economic and marketing shifts ahead in 2026. This breakfast brings together three iconic Brighton businesses featured in the upcoming book Stop Marketing. Start Belonging for a candid conversation about longevity\, adaptability\, and building a business that lasts.\n\nHear from:\n\n\n\nSandy Cortez\, First Impressions Print & Marketing\n\nBarbara Walker\, Hartland Insurance\n\nSandy Rachwal\, Beauchamp Water Treatment Solutions\n\nThese women have weathered recessions\, industry changes\, shifting customer behavior\, and the rise of digital everything. Their stories are proof that businesses built on belonging\, community\, and service not only survive\, but thrive.\n\nBrighton based author and fractional CMO Desiree Martinez will guide the discussion and share insights from her new book on how small businesses can modernize traditional marketing\, strengthen community connections\, and create resilient growth in 2026.\n\nStart the year with clarity\, inspiration\, and a practical strategy for the changing times.\n\nBooks will be available for purchase through our local bookstore partner\, 2 Dandelions.
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="line-height:1.38\;margin-top:12pt\;margin-bottom:12pt\;"><span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Join us for a powerful New Year kickoff event focused on helping Brighton business owners navigate the economic and marketing shifts ahead in 2026. This breakfast brings together three iconic Brighton businesses featured in the upcoming book </span><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-style: italic\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Stop Marketing. Start Belonging</span><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;"> for a candid conversation about longevity\, adaptability\, and building a business that lasts.</span></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:12pt\;margin-bottom:12pt\;"><span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Hear from:<br />\n<br />\n<span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">Sandy Cortez\, </span><a href="https://brightoncocmi.chambermaster.com/mic/members/details/first-impression-print-marketing-2375?memId=9446&amp\;repId=19801" style="text-decoration-line: none\;"><span style="font-size: 11pt\; color: rgb(17\, 85\, 204)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; text-decoration-line: underline\; text-decoration-skip-ink: none\; vertical-align: baseline\; text-wrap-mode: wrap\;">First Impressions Print &amp\; Marketing</span></a></span></span></span><br />\n<span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">Barbara Walker\, </span><a href="https://brightoncocmi.chambermaster.com/mic/members/details/hartland-insurance-agency-573?memId=9446&amp\;repId=19801" style="text-decoration-line: none\;"><span style="font-size: 11pt\; color: rgb(17\, 85\, 204)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; text-decoration-line: underline\; text-decoration-skip-ink: none\; vertical-align: baseline\; text-wrap-mode: wrap\;">Hartland Insurance</span></a></span><br />\n<span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">Sandy Rachwal\, </span><a href="https://brightoncocmi.chambermaster.com/mic/members/details/beauchamp-water-treatment-solutions-360?memid=9446&amp\;repid=19801" style="text-decoration-line: none\;"><span style="font-size: 11pt\; color: rgb(17\, 85\, 204)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; text-decoration-line: underline\; text-decoration-skip-ink: none\; vertical-align: baseline\; text-wrap-mode: wrap\;">Beauchamp Water Treatment Solutions</span></a></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:12pt\;margin-bottom:12pt\;"><span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">These women have weathered recessions\, industry changes\, shifting customer behavior\, and the rise of digital everything. Their stories are proof that businesses built on belonging\, community\, and service not only survive\, but thrive.</span></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:12pt\;margin-bottom:12pt\;"><span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Brighton based author and fractional CMO Desiree Martinez will guide the discussion and share insights from her new book on how small businesses can modernize traditional marketing\, strengthen community connections\, and create resilient growth in 2026.</span></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:12pt\;margin-bottom:12pt\;"><span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Start the year with clarity\, inspiration\, and a practical strategy for the changing times.</span></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:12pt\;margin-bottom:12pt\;"><span id="docs-internal-guid-d64e1359-7fff-40da-eb18-14eb2ab715d5"><span style="font-size: 11pt\; font-family: Arial\, sans-serif\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-style: italic\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Books will be available for purchase through our local bookstore partner\, 2 Dandelions.</span></span></p>\n\n<div>&nbsp\;</div>\n
LOCATION:218 E. Grand River Brighton\, MI
UID:e.2463.48686
SEQUENCE:3
DTSTAMP:20260726T133545Z
URL:https://business.brightoncoc.org/events/details/built-to-last-marketing-that-works-in-2026-48686
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